How Flying Tiger Copenhagen Used an Advent Calendar to Activate Its Loyalty Program
Flying Tiger Copenhagen launched an Advent Calendar with daily prizes, integrated directly with its loyalty program to encourage repeat participation throughout the Christmas campaign. Easypromos enabled a seamless experience: no additional registration was required, members were identified automatically using their membership number, and prizes were assigned directly to their digital loyalty card.
SUCCESS STORY · LOYALTY · ADVENT CALENDAR
How did the campaign work?
The Solution
Create a daily experience integrated directly with the loyalty program, allowing members to participate with one click and no unnecessary steps.
The Result
34,758 unique participants over the 24-day campaign
11 average participation days per user, out of 24 opportunities
75% returning participants, with activity on more than one day
More than 4,000 new loyalty program members
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24-day campaign 34,758 participants 75 % returning participants
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Exclusive participation for loyalty program members
One-click access with automatic identification
Prizes added directly to the digital loyalty card
The Challenge
Activate the loyalty program throughout the Christmas period by encouraging members to participate repeatedly without adding extra steps to the participation process. Offer prizes during the peak season that could be redeemed in January, when store traffic is typically lower.
The Risk
Many campaigns and loyalty programs generate an initial spike in interest but struggle to sustain participation over time. Extra registration steps, app downloads, or poorly integrated processes can disrupt repeat participation and reduce the overall impact of the campaign.
The Campaign Mechanic
The campaign was built around a digital Advent Calendar with 24 participation opportunities, one for each day of the Christmas period.
Each day, members could open a calendar window that confirmed their participation and revealed the corresponding prize. The system limited participation to once per user per day while reinforcing a sense of progress throughout the calendar.
Exclusive access for loyalty program members
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Automatic member identification, with no additional registration
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Daily check-in to confirm participation and unlock the prize of the day
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Prizes automatically added to the digital loyalty card
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The Advent Calendar maintained consistent daily participation throughout the Christmas campaign, showing that an integrated, frictionless experience can drive repeat engagement over an extended period.
108,000 prizes managed and correctly added to digital loyalty cards
These results show that repeat participation was sustained throughout the campaign, and that integration with the loyalty program played a key role in maintaining daily engagement.
Participation Activation and Reminders
Daily participation was reinforced through ongoing campaign communication throughout the activation.
Push notifications sent through the digital loyalty card on users’ phones
Creative videos published on the brand’s social media channels
Newsletters sent at different stages of the campaign as reminders
In-store promotion highlighting the Advent Calendar
This multi-channel approach kept the campaign visible throughout the season and encouraged repeat participation without adding friction.
Key Takeaway
Loyalty is not built by adding more incentives, but by removing friction and creating experiences that work seamlessly with the systems users already rely on.
Conclusion
This case shows that sustained daily participation is possible when the mechanic, technology, and communication work together. Integrating the promotion into the existing loyalty ecosystem and supporting it with ongoing activation turned a seasonal campaign into a sustained engagement experience.
The Advent Calendar allowed us to activate our community very effectively throughout the Christmas campaign, driving consistent participation for two consecutive years. Thanks to the daily mechanic, we increased participation and strengthened our relationship with customers through a fun, interactive experience.
Sara Luengo, Marketing Manager & Communications at Flying Tiger Copenhagen
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24 días de activación 34.758 participantes únicos 11 días de participación media 75 % de usuarios recurrentes 95.161 premios vinculados al club
24-day campaign
34,758 participants
75% returning participants
108,000 prizes awarded
1.5 million impressions
108,000 prizes awarded 1.5 million impressions
Easypromos seamlessly integrated with Flying Tiger Copenhagen’s loyalty program in Spain, managed through Loyicard. The integration automatically identified each member using their membership number, with no additional registration, and updated their account with the points and prizes they earned. This automated the entire process and removed friction from both participation and prize delivery.
