PIBÄ boosted customer loyalty across its restaurants with a digital stamp card
PIBÄ, an international restaurant chain with locations in Argentina, Milan, and Barcelona, launched PIBÄ International Day (PID) to celebrate its global expansion and drive in-store traffic. For four days, the brand turned each restaurant visit into a festive experience that combined dining, entertainment, and a final reward.
The mechanic was built around a digital stamp card: each purchase earned stamps, and each stamp automatically became an entry for the final drawing. The campaign increased repeat visits, boosted in-store engagement, and strengthened the relationship with the brand’s community, ending with a live drawing for a trip to visit other PIBÄ restaurants as the closing moment of the event.
SUCCESS CASE
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How they did it
More details about the promotion
As a digital engagement platform, Easypromos enabled a no-code solution fully adaptable to different devices: the digital stamp card. Restaurant customers scanned a QR code from their mobile phone (no app required), registered just once, and saw their stamps accumulate in real time, even across repeat visits.
In addition, the experience included a random drawing with show mode and a countdown video, streamed live in the restaurant to add transparency and excitement to the final trip drawing. The mechanic ran reliably and at scale, and was successfully replicated across restaurants in Argentina and Milan.
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Main objectives of this type of promotion
Increase repeat visits to the restaurant chain.
Boost engagement and sales.
Strengthen the relationship with the brand and build loyalty.
Generate impact and visibility for the PIBÄ brand.
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