Sprinter celebrates through its Scratch & Win, bringing its community closer

Sprinter is one of the largest sports retailers in Spain, offering clothing, footwear, and gear for a wide range of sports and activities.

To celebrate 30 years of sports and adventure, the brand launched the "Club Days" campaign, offering discounts and a Scratch & Win promo for members of their loyalty program, the Sprinter Club.

With this campaign, they turned regular shopping into a fun, visual experience and added extra value for Sprinter Club members.

SUCCESS CASE

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How They Did It

Scratch and win

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More information about the promotion

The brand brought new members into its loyalty program by offering 10% off their first purchase. But the celebration didn't stop there: existing Sprinter Club members were rewarded with bonus points and a 15% discount on their next order.

All loyalty members who shopped during the brand's anniversary month could also access a daily Scratch & Win for the chance to win a prize.

Over 3,000€ in prizes were awarded during the campaign, including 150€ vouchers and various sports product packs: nutrition bundles, branded sneakers, fitness kits, and more.

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Main objectives of the promotion

Increase membership of the loyalty club.

Encourage repeat purchases from existing customers.

Increase sales through a prize‑based promotion.

Encourage visits to physical retail locations.

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