Bebang HaloHalo opted for the Story Mention modality of the Instagram Story Giveaway. Once the customers finish placing their order, they receive a message informing them of the promotion and asking if they want to join the giveaway, also stating that their Instagram profile must be set as public to participate. Users then have to post a story on their Instagram account with a picture of their HaloHalo and mention the brand in it for the chance of winning a voucher for P1,000 (20 USD).

The organizers launched the first giveaway in February 2023, and as of April 2023, it has been running weekly giveaways non-stop and has achieved very good participation levels. The first two weekly giveaways received just over 100 participants with participation increasing steadily every week to the point that the last completed weekly giveaway had more than 700 participants. When asked how long the company intends to keep the campaign going, Sam Karazi replied: “We are running this weekly until we feel people have lost interest, starting every Monday and winners are selected on the next Monday morning.”

The Instagram Story Giveaway tool allows the organizers to easily and reliably collect participating stories automatically for the seven days that each giveaway lasts. At the end of each giveaway, five winners are chosen using Easypromos' random winner-picking tool and the winners’ page is shared on Bebang’s Halo Halo Instagram feed. Bebang has also used the "Show Mode" feature which allows organizers announce the winners using a fully customizable video featuring a countdown, winners' names, and brand imagery. Finally, the brand also collects valuable user-generated content to share on its own Instagram Stories.

The company had worked with Easypromos before and decided to use the Instagram Story Giveaway tool as they are aware that people are used to posting stories on IG, and Easypromos made that easy to track.