One of the main goals of the campaign was to educate the audience about the offered product. To do so, Mita Group proposed gamification as a digital marketing strategy. Gamified campaigns are known to engage the end users with fun and interactive content, as they allow participants to absorb new information while having fun.

The organizers opted for a Timed Quiz app, which allows for full promotion customization. However, the main reason for choosing this specific tool was the possibility of combining random giveaways with a dynamic educational and entertaining application.

The Pour, Play and Win campaign generated much interest and attracted many participants; social media users were targeted via a series of organic and sponsored posts. Some of the publications were one-minute-long videos explaining the participation process step by step. Additionally, Holdina’s petrol stations were also included in promoting the campaign; flyers and posters were handed out and displayed in-store, accompanied by various city billboards.