SOCIAL MEDIA GIVEAWAYS CASE STUDY
Help Flash boosts brand awareness with social media giveaways
Cómo la campaña de marketing online y offline de Ducros reconoció a los foodies e inspiró a los clientes
Campaign summary
Learn how Help Flash provides tips about road safety education using social media, and how giveaways play an essential role in promoting participation and raising awareness of the importance of road safety. Through this combination, the brand manages to consolidate its presence on digital channels, grow its follower base, and raise awareness about road safety and the use of devices like Help Flash IoT. All this with a fun and relatable approach that allows the brand to connect with its audience.
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Organizing brand
Negroni es una marca histórica del sector alimentario italiano. Su marca principal son las salsichas “Golosino”, y para ella puso en marcha una campaña de verano dirigida al público infantil.
De la acción se encargó Promosfera, agencia de marketing especializada en concursos, sorteos y asignaciones directas de premios a nivel internacional. Creen en el trabajo de equipo y en la necesidad de enfrentar cada reto con profesionalidad.
Help Flash IoT is a highly distinctive product due to its innovative approach and its primary objective of safeguarding lives in road emergencies. The idea arose after realizing how many people lost their lives while trying to signal breakdowns or accidents on the road using traditional emergency reflective triangles.
This sparked the vision of creating a device that would function as an emergency beacon, allowing for quick and easy signaling of a vehicle in distress without the need to exit the car or expose oneself to the risk of accidents. Help Flash thus became the first emergency light developed and marketed in Spain, offering a safe and effective alternative to traditional emergency triangles, with the primary goal of safeguarding lives.
Índice de contenidos del vídeo-entrevista con Too Good To Go:
0:50 - ¿Cómo funciona Too Good To Go?
2:40 - ¿Cómo nació Too Good To G32 - Too Good To Go en las redes sociales
7:19 - ¿Y cómo usan los sorteos?
10:16 - ¿Para qué usan la app de Sorteo de un listado?
14:35 - ¿Para qué más utilizan las apps de Easypromos?
15:19 - ¿Cómo descubrieron Easypromos?
Índice de contenidos del vídeo-entrevista con Too Good To Go:
- 0:50 - ¿Cómo funciona Too Good To Go?
- 2:40 - ¿Cómo nació Too Good To Go?
- 3:32 - Too Good To Go en las redes sociales
- 7:19 - ¿Y cómo usan los sorteos?
- 10:16 - ¿Para qué usan la app de Sorteo de un listado?
- 14:35 - ¿Para qué más utilizan las apps de Easypromos?
- 15:19 - ¿Cómo descubrieron Easypromos?
- 16:14 - Un consejo final para nuevos usuarios de Easypromos
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Et has minim elitr intellegat. Mea aeterno eleifend antiopam ad, nam no suscipit quaerendum.
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Et has minim elitr intellegat. Mea aeterno eleifend antiopam ad, nam no suscipit quaerendum.
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Et has minim elitr intellegat. Mea aeterno eleifend antiopam ad, nam no suscipit quaerendum.
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How does Help Flash reach its target audience?
The target audience of Help Flash consists of sensible drivers who prioritize their safety and that of their loved ones. To reach this audience, the brand has implemented a comprehensive digital marketing strategy.
They develop segmented campaigns on social networks, where they share relevant and engaging content about their product and road safety. Additionally, they invest in search network advertisements to reach drivers interested in topics such as road safety, road trips, and traffic safety.
They also collaborate with influencers and road safety organizations to amplify their message and reach broader and more diverse audiences. Their educational efforts are crucial in educating about the importance and future requirement of an emergency light in all vehicles as of December 31, 2025. Through high-quality, informative, and educational content, they convey the benefits and effectiveness of Help Flash IoT as an essential tool for enhancing road safety and safeguarding lives in critical situations.
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Et has minim elitr intellegat. Mea aeterno eleifend antiopam ad, nam no suscipit quaerendum.
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Et has minim elitr intellegat. Mea aeterno eleifend antiopam ad, nam no suscipit quaerendum.
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Help Flash on social media
The brand has established a strong presence on various social media platforms, including Instagram, Facebook, Twitter, TikTok, and LinkedIn. Their activity on these platforms is focused on maintaining close and effective communication with their community, and to achieve this, they have adopted a fun and current tone in their posts. This approach allows them to connect with their followers and generate greater engagement in their posts.
Their content strategy has proven successful, as they have increased their visibility and attracted new followers through games, giveaways, and content on current trends. Giveaways and games provide an opportunity to reward their followers while generating excitement and anticipation around their brand, product, and road safety.
To stay up-to-date with the latest trends and current topics, they have a team that constantly monitors social media and other relevant news sources. Additionally, they use social listening to pay attention to the questions and concerns of their community, allowing them to adapt the brand's strategy to effectively meet their needs and address their concerns.
Furthermore, Help Flash has cultivated a strong synergy with other brands and stakeholders in the sector, allowing them to create a dedicated community committed to road safety. They collaborate with other players in the sector, such as insurance companies and distributors of their product, like Norauto and Mediamarkt, to carry out collaborative giveaways and promotional activities. This collaboration has provided an opportunity to expand their audience and generate a greater impact in raising awareness about road safety.
Moreover, the brand has built an active and engaged community on its social media platforms, where followers actively participate in its dynamics, giveaways, and interactive games. Their goal is to continue being a reference in the field of road safety and continue safeguarding lives in road-emergency situations with the Help Flash IoT device.
Objetives of Help Flash's digital marketing strategy
Help Flash's digital marketing strategy has a distinctive approach: they present their brand as a "cool parent" that offers advice and guidance on road safety. Their primary goal is to educate and raise awareness among responsible drivers about the importance of safe and sensible driving, highlighting how Help Flash IoT can be an essential companion on the road.
Giveaways play a key role in this strategy, as they allow them to increase participation and engagement within their community. They aim to offer prizes related to their core concepts: road safety, technology, and cars. Additionally, they also give away the Help Flash IoT device, making the promotions appealing and relevant to their audience.
The promotion of the giveaways is centered around Instagram, Facebook, and X (Twitter), where they use a friendly and entertaining tone to connect with their followers. The mechanics of the giveaways are simple and well-explained, and as the giveaway progresses, they remind their community of the opportunity to participate through tweets and stories. To promote the giveaways, they combine organic strategies with paid advertising on social media. Advertising allows them to reach a broader and more specific audience, increasing the visibility of the giveaway and attracting new participants.
What kinds of giveaways does Help Flash use to achieve its marketing objectives?
Help Flash has used Easypromos giveaway applications to effectively run their giveaways and generate a greater impact on raising awareness about road safety. Among them, they have prominently used the "Multi-Network Giveaway" application, "Instagram Giveaway," "Facebook Giveaway," "Twitter Giveaway," and the "List Giveaway" application. These applications have provided flexibility to carry out their giveaways on different social media platforms and reach specific audiences on each platform.
Furthermore, Easypromos' tools provide valuable statistics and allow for detailed monitoring of each giveaway. Consequently, they can measure their campaigns' performance, assess the effectiveness of their strategies, and make adjustments as needed.
Examples of Help Flash giveaways on social media
Worth mentioning is the giveaway of a Nintendo Switch along with the Mario Kart game and a Help Flash device. On this occasion, they took advantage of the "Multi-Network Giveaway" option to combine entries from various social media platforms. This way, they were able to offer an appealing and relevant prize to their audience across different platforms, which generated significant interest and participation from their followers.
Another example was their Instagram "Advent Calendar". The brand made a new post every day with a question related to road safety or V16 lights. This strategy allowed them to encourage interaction in the comments of their posts and maintain the interest of their community throughout the month. Participants who answered correctly entered the daily giveaway of a Help Flash IoT, creating excitement and daily engagement within their community. This dynamic also provided those who didn't answer correctly or didn't win, the opportunity to try again every day, which increased participation and engagement with their brand.
Results of the campaign
Tània Alba, Social Media Manager at Help Flash, explains how Easypromos has provided them with a wide range of applications that adapt to their needs and objectives. They have achieved remarkable results and strengthened their online presence, all while seeking creative and effective strategies.
Another significant advantage she highlights is the ease of drafting the legal terms, ensuring compliance with all necessary regulations and legal requirements.
They will continue to use these options and explore all the possibilities that Easypromos offers to create more creative and enjoyable promotions. Their goal is to make the most of the platform to achieve a greater impact and continue effectively connecting with their social media audience.
In terms of results, the giveaways have been highly beneficial for their social media strategy. They have achieved a significant increase in the number of followers, greater brand visibility, and a noticeable rise in engagement and interactions on their accounts.
As an example, the Nintendo Switch + Help Flash device attained the following results:
- Likes: 2.853
- Comments: 17.110
- Impressions: 375.140
- Growth in number of followers: 2.250
Directora ejecutiva de Promosfera
Tània Alba
Social Media manger at Help Flash
Easypromos has been a key ally in our social media strategy. Thanks to their platform, we have successfully conducted thematic giveaways, fostering participation and engagement within our community. The results achieved have been impressive, with a significant increase in our followers and greater brand visibility. Their tool has allowed us to connect with broader and more familiar audiences, which has reinforced our mission to raise awareness about road safety and the importance of owning devices like Help Flash.
Our platform allows you to create giveaways on socia media to foster engagement and brand awareness
Easypromos offers a self-service, reliable, and user-friendly platform that will assist you in randomly selecting winners for your giveaways quickly and transparently. Pick random winners from participants in giveaways on social media platforms like Instagram, Facebook, or Twitter, from users who have filled out a registration form, or from a list. For each giveaway, a certificate of validity is generated, ensuring the transparency and randomness of the outcome.
Gather all the participants of a giveaway
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Sin ninguna necesidad de programación.
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Apply exclusion rules to filter finalists
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Pick winners automatically
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Get a certificate of validity and a video to announce the winners
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Empresa con garantía ISO de Seguridad de la información
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