SOCIAL MEDIA GIVEAWAYS CASE STUDY

How Habitium got 13.000 new
Instagram followers through giveaways

Summary of the strategy

Habitium is an online shop that provides advice and inspiration for home decoration through its social media profiles. Their strategy highlights giveaways, which help them increase their followers organically, strengthen the relationship with their community, boost interactions, and reach new users interested in renovation products. Learn how this brand managed to unify all its social media profiles into a single Instagram account through giveaways.

Perfil de Instagram de Habitium
Perfil de Instagram de Habitium

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The organizing brand

Logotipo de Habitium

Since its beginnings, the store has stood out for its careful selection of products from renowned brands while offering a diverse catalog. All while maintaining competitive prices and providing exceptional customer service. Habitium quickly became a leader in the renovation supplies sector, simplifying the comparison and acquisition process for a wide variety of products and brands. This idea stemmed from the need for an online store that would provide product information less technically and more clearly, with customer service being the cornerstone.

Índice de contenidos del vídeo-entrevista con Too Good To Go:

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How does Habitium reach its target audience?

Habitium's target audience consists of individuals who want to renovate their homes, interior designers looking for products, and professionals interested in competitively priced materials. Habitium uses social media as a channel to reach this audience. Both to display its products and inform about discounts and benefits. The community it encompasses is widely diverse, not only in terms of age but also in the country of origin of the users, as Habitium has a presence across Europe.

Diferentes perfiles sociales de Habitium
Cuentas sociales de Habitium

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Habitium has built a strong presence on social media, reaching its target audience through Instagram, Facebook, and Twitter (X), where the brand shares its products and offers, informative content, design tips, and industry trends. Its audience sees Habitium not only as a supplier but also as a valuable resource in the construction and decoration field. The brand also creates and shares valuable content for its followers, such as articles on architecture, design, and renovation blogs and portals.

Ejemplo de contenido compartido por Habitium

What kinds of giveaways does Habitium use to reach its marketing objectives?

Habitium's digital marketing strategy focuses on presenting the brand as a specialist providing advice on home renovations. It's a friendlier approach to concepts like construction and design, which may seem distant to most people. The brand aims to educate, showcase, accompany, and assist users in their home renovation experience, helping them make the best decisions at the best price.

Giveaways are part of this strategy as they foster relationships and engagement with their audience. All while redirecting users to their website, where customers purchase their products. Giveaways also give visibility to the brands and products that Habitium sells, generating greater trust in them.Habitium regularly carries out giveaways on its social media platforms.

Their preferred giveaway format is the Multi-Network Giveaway (combining Instagram and Facebook), as they find it very efficient and generates a higher level of interaction with their community. They also run separate giveaways on Instagram, Facebook, and Twitter (X).

Ejemplos de sorteos en redes sociales de Habitium

With a minimum of two product giveaways per month, Habitium receives an average of 1,000 to 1,500 participants in its Multi-Network giveaways, and depending on the product offered, an increase of between 50 to 350 followers per giveaway organically.

Métricas de un sorteo en Instagram de Habitium

The giveaway posts are the content with the widest reach on their social networks. However, these posts increase impressions and interaction in the content prior to and following the giveaway. For this reason, Habitium aligns the giveaways with a campaign of posts and special discounts from the collaborating brand of the giveaway product. With this strategy, the brand has organically enhanced brand recognition and social media conversion rate.

Comportamiento del alcance e interacción de la cuenta de Instagram

How Habitium consolidated its social media profiles using giveaways

Recently, due to the rebranding of their brand, Habitium has unified all their accounts into one, with @Habitium.store on Instagram being the main account. To accomplish the challenging task of migrating their followers from various accounts to a unified one, they used a series of giveaways in which the participation requirement was to follow the main account. This strategy achieved excellent results. Besides migrating their followers, they positively announced their rebranding with several giveaways of attractive products.

Rebranding de Habitium

Conclusion and results

The strategic collaboration between Easypromos and Habitium has resulted in a successful social media giveaway campaign. The brand achieved its marketing objectives, strengthened its online presence, engaged significantly with its audience, and converted followers into committed customers. This creative and participatory approach has positioned Habitium as a benchmark in the construction and decoration industry in Spain and the rest of Europe, providing tangible results and building a solid digital community.

  • The number of followers on their Instagram account increased from 6,000 to 13,000 in the last 24 months.
  • In the same period, their X (Twitter) account went from 1,600 to 2,900.
  • In the case of Facebook, following the consolidation of their pages, it has increased from 9,600 to 22,550 followers.
Evolución cuentas sociales de Habitium

Miquel Joan Vidal - Habitium CMO

As its name suggests, Easypromos is a very user-friendly platform. It is extremely intuitive and allows us to easily, effectively, and confidently conduct multi-network giveaways, knowing that we can use filters to ensure that only those who have met the giveaway requirements participate.

One of the reasons we chose Easypromos is because, in addition to keeping its clients informed of any changes that may occur on the platform, it also shares information about the trends and strategies that have the most impact on social networks.

The platform allows you to create Multi-Network giveaways to foster engagement

Improve your brand visibility and get more interactions with a single giveaway among users who comment on one or more posts on your Instagram and Facebook profiles. The Multi-Network giveaway tool allows you to gather all comments to pick the winners

Recopila comentarios

Gather participants' data

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Reglas exclusión

Apply exclusion rules to select finalists

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Ganadores

Automatic and random selection of winners

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Certificado de validez

Get a video to announce the winners and a certificate of validity

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