“Golden tickets” by Flying Tiger with code validation and Instant Wins prizes
The gift store chain Flying Tiger launched a promotion to encourage the purchase of its surprise bags. To do this, they labeled the product with Golden Ticket tickets. Customers who bought these bags would find a flyer with a QR code inside. By scanning it with their mobile phone, they were taken to a microsite with exclusive participation. There, they unlocked the promotion with an alphanumeric code and found out whether they had won a prize.
SUCCESS CASE
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How They Did It
More information about the promotion
The promotion was exclusive to members of the brand's loyalty program, the Besties Club.
If participants accessed the promotion's microsite without having a club card number, the application redirected them to create an account and become a member. Once they registered and obtained their Besties Club card, clients could return to the promotion, and the card number field was automatically filled in, optimizing the user experience.
Every promotion should offer prizes to encourage participation and ensure its success. In this case, the gifts were gift vouchers worth €3, €30… and even one worth €300 to spend in-store! Over 3,000 prizes were distributed, hidden inside the surprise bags labeled as "Golden Ticket."
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Main objectives of the promotion
Increase the number of users in the loyalty club.
Promote the brand's 'surprise bags' product.
Increase sales through a prize-based promotion.
Drive foot traffic to physical stores.
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